LOGORIA

CONCEPT // ONTOLOGY / AESTHETICS
This generative project represents a colouristic and compositional exploration, where each art piece generated through the use of random seed proves to be colouristically and compositionally harmonious. Each artwork in the series consists of same predefined visual elements; the number and the composition of elements is randomly defined. Each art piece in the series is a particular world with its specific meaningful structure, ensuring that any redistribution of its visual elements will result in meaningful and harmonious composition. Also, each art piece is animated and interactive, so that the composition can be explored in numerous ways.
The project was developed according to the Zitchalo creative principle.
ONTOLOGY

Every generated artwork in Logoria is conceived as a discrete world, inhabited by entities drawn from nine predefined categories. These “beings” are abstract visual forms: triangles, rectangles, pentagons, and hexagons. Every output features a random number of these entities arranged into a unique randomly generated initial composition. The composition represents the internal meaningful structure of the particular Logoria world, derived from the world's fundamental principle - its logos. In Logoria worlds, the logos of the world is symbolized by the first-category being, always rendered as a single triangle.


Logoria worlds are not just meaningful and structured, but also alive. At first, the art piece is rendered as a initial still composition. However, the very first click on it initializes movement. Each entity moves through the motion of its internal core, represented as a circle and associated with the world‘s logos. Additionally, the transformative relationships among these live entities are expressed through signals traveling between them. While signals flow from one entity to the other, the color of entities changes, resulting in a vibrant animated world.
Interactivity is fundamental to Logoria. Rather than treating interactivity as a supplemental feature, Logoria embeds it into the ontological fabric of the artwork. Each interaction alters the visual composition but never breaks its logic. The interactions invite continuous engagement, where viewer actions catalyze compositional and visual transformations within a carefully constructed system. Generated artwork thus mirrors the generative code that produces it. Just as the code generates a large number of structurally related but visually distinct pieces, each individual work can generate an infinite number of unique internal compositions through viewer interaction.

The entire composition can be rotated 360°, offering continuously shifting perspectives on the same world. Also, entities can be selected and repositioned, each time creating new but equally harmonious arrangements. Such interactivity adds a secondary behavioral layer: an entity can be moved so to touch with another entity, and upon contact, the active entity transforms the passive one which adopts its visual form. Transformed entities retain their original color, signifying their categorical identity within the system. However, the highest-ranking entity — the triangle representing the logos — cannot be transformed. The lower-ranking entities transformed by the logos into triangles cannot impose triangular form upon other entities, but can be further transformed by the entities of different forms.

Each artwork features two lists. On the left, a list of being categories with the number of entities per category and a total count. On the right, a real-time updating list of colored visual elements (triangles, rectangles, etc.) with the corresponding number of entities represented by each is given. Since entities can change visual forms through interaction, the right-side list reflects the real-time state of the composition. Size of the visual elements in both lists is hash-dependant.

AESTHETICS

Logoria explores the possibility of creating artworks in which visual elements — regardless of their specific arrangement, color, shape, or number — form perceptually harmonious compositions. Each piece looks like a small living world, populated by moving beings that follow a unique internal logic. To achieve this, each generated piece must possess a meaningful structure: an intrinsic governing principle, a logos that ensures structural harmony amid variation in its components. As a coloristic and compositional exploration, Logoria art pieces embody all laws of the theory of forms.


The number and form of Logoria world beings are hash-dependant for each output. The form varies among rectangles, pentagons, and hexagons, while the highest-ranking being is always represented as a triangle. These beings are interconnected through lines of different qualities, also defined through the initial seed. Ultimately, all these visual elements are arranged into a unique randomly generated initial composition for each output.


A fixed colour is assigned to each visual element; colours are derived from a predefined palette and randomly distributed according to the nine categories of Logoria world beings. The colors of the lines representing the relations between beings reflect their hierarchy, so that each being define the color of line and signal flowing out of it. Signals‘ length and quality is also hash-dependant. When an lower-ranking entity receives a signal from a higher-ranking entity, it changes its colour and then turns back to its original color.


The color of the background upon which the composition is placed is randomly selected from the same palette determining the colors of Logoria world beings and their relations. When an entity’s color matches the background, its opacity is slightly altered to maintain visibility and visual balance. The background texture is defined through a grid of lines varying in number, density and thickness; all these qualities are hash-dependant.


ART & GENERATIVE


Artwork’s creative principle (logos) - that is, the artwork that is to be created according to it - fundamentally define and direct the craftsmanship. As craftsmanship always takes place within a specific artistic medium, the technical procedure must consider the characteristics of that environment. The craftsmanship of an OCC GEN ART artwork, as a crypto artwork, concerns the NFT as a whole — not only the creation of the representational content of the

NFT painting (visual elements and composition) but also the way the representational content is related to the data.

Artwork’s creative principle (logos) - that is, the artwork that is to be created according to it - fundamentally define and direct the craftsmanship. As craftsmanship always takes place within a specific artistic medium, the technical procedure must consider the characteristics of that environment. The craftsmanship of an OCC GEN ART artwork, as a crypto artwork, concerns the NFT as a whole — not only the creation of the representational content of the

NFT painting (visual elements and composition) but also the way the representational content is related to the data.

TEAM

When the artist and the philosopher engage as a collaborative pair, their dialogue on the ontology of art becomes both conceptually rich and experimentally grounded. As a team, they do not merely analyze the ontology of art—they co-construct it, revealing how theory and practice are inseparable in the ongoing effort to define what art is and can become.

  • Srđan Šarović
    Artist

    Srđan Šarović, D.A., is an interdisciplinary artist and creative professional with extensive experience in both commercial and academic fields. He has worked on numerous projects in graphic design, film, music, animation, and video art, delivering innovative and impactful solutions that blend artistry with technical expertise.


    Srđan’s artistic portfolio spans drawing, painting, video art, digital and generative art, animation, and performance. Known for his abstract expression and innovative techniques, he continually explores new ways to expand the boundaries of artistic media while staying attuned to the unique demands of each project.

  • Una Popović
    Philosopher

    Una Popović, PhD., is a philosopher and a university professor at the Faculty of Philosophy, University of Novi Sad. Her academic work is situated at the intersection of several philosophical disciplines, with a primary focus on the philosophy of art, medieval philosophy, phenomenology, and the philosophy of language. Of special interest are ontology of art creation and research in methodological background of philosophical concepts and language.


    In addition to her research and teaching activities, Una Popović is experienced in academic community-building through various organizational roles. Her experience includes leading research teams, serving on academic committees, and contributing to the development of curricula and strategic planning in higher education.

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